Ecotricity promises never to supply gas obtained through fracking.
A green energy company has promised never to supply gas obtained by fracking to households in the UK.
Ecotricity said it wanted to give consumers the choice not to buy gas sourced through fracking, the controversial method of extracting shale gas.
“The majority of people in Britain simply don’t want fracking to take place and we think they should be able to choose not to buy gas from such sources,” said Ecotricity founder Dale Vince. “We’re giving people the chance to be conscientious objectors on this issue.”
The energy company recently announced it would start supplying electricity at a lower cost than the major energy providers from October.
It will no long match the standard tariffs of the "big six" – British Gas, e.on, EDF energy, SSE, npower and Scottish Power, but will offer customers a slightly cheaper bill.
The company currently supplies energy to around 75,000 homes in the UK.
The debate over fracking intensified over the summer when Cuadrilla began testing a site in Balcombe in West Sussex.
Senior government figures have called for a "dash for gas" instead of pursuing with renewable energy, with David Cameron claiming shale gas could cut energy bills for consumers. Ed Davey, the climate change minister, said earlier this month that fracking could pave the way to a "green future" for Britain.